Bill Clinton’s Top 5 Leadership Messages

Great leaders, like Bill Clinton, are associated with memorable leadership messages. This is no coincidence! Vivid messages help position people as great leaders. Gandhi, Nelson Mandela, Steve Jobs, Anita Roddick, Steve Waugh, Richard Branson and Janine Allis are examples of this. This article focuses on Bill Clinton and his leadership messages. Bill Clinton has decent More…

Steve Jobs’ Top 5 Leadership Messages

Great leaders, like Steve Jobs, are associated with memorable leadership messages. This is no coincidence! Vivid messages help position people as great leaders. Gandhi, Nelson Mandela, Anita Roddick, Steve Waugh, Richard Branson, Bill Clinton and Janine Allis are some good examples of this. This article focuses on Steve Jobs and his leadership messages. Steve Jobs was the CEO and Founder of More…

How Steve Jobs’ messaging changed the world

Messaging was Steve Jobs’ secret weapon in helping Apple products change the world. There is no doubt he transformed the world of music, computers and animation. In fact, he motivated people to work for him with the promise that they could actually change the world. But what is not recognised is how influential his unique approach to More…

Book titles with a vivid message. Top 50 examples 1-10

A vivid message opens a window in the mind for more information. Great book titles capture interest in just a few words and draw you in to open the book and read more.   Find a vivid title for your communication project The title for your speech or presentation – or the tagline for your brand More…

Create a Persuasive Message in 2 steps

We all need to be persuasive. We need a vivid message to convey the true value of our idea or it will be lost to the world. I coached a scientist who’s pitch for funding wasn’t getting anywhere. His newly developed technology was groundbreaking. He was a likeable and energetic presenter, but explained his technology More…

The ‘Hot Tub Ski Lodge’ marketing message

One of the most enjoyable marketing messages I’ve worked on focused on a huge, old wooden hot tub, high on the snow covered mountains of Falls Creek. I love to ski. And there’s nothing more enjoyable than soothing aching muscles in a hot tub at the end of the day. Particularly if it’s outside where More…

Team building and team motivation with vivid messages

Team building can be achieved by developing focused, inspirational messages. It’s amazing how much impact these words can have on team motivation. I’ve written before about the importance of strong leadership messages when speaking a in corporate or presentation environment, and great leaders know that effective team building happens when your team is driven by a More…

How to be persuasive when speaking

The origin of the word hints at how to be persuasive. The latin ‘persuasivus‘ is about being ‘convinced by reasoning’. So even though emotion plays an important part, our focus should be on a compelling argument and reasoning to back it up. You don’t need to employ manipulative tricks to be persuasive, the core skill More…

Persuasive Speaking videos

Cam Barber has produced a series of 3-5 minute ‘Persuasive Speaking’ videos to help you speak more persuasively in both stand-up public speaking (like board presentations) and day-to-day business communication. Scroll through the titles and see if there is a Persuasive Speaking episode helpful to you right now. We’ll be adding more videos on a regular More…

Public Speaking Simplified

The Vivid Method simplifies Public Speaking and helps you be more persuasive in: Speeches, Presentations, Media conversations.   How? It shows you how to eliminate the interference caused by normal speaking nerves and information overload. On top of that it provides tools to structure information to bring it to life. This helps you think clearly – More…