Message Doctor: How to convince people to support great ideas

Ok. Vagina. There, I’ve said it. It made me feel awkward, but it needed to be said to outline an example of one doctor’s attempt to convince surgeons to change their behaviour. A few years ago, I worked with Dr Marcus Carey, a Melbourne-based uro-gynaecologist to help him ‘sell’ his great ideas. He had developed a groundbreaking medical procedure More…