Message Doctor: How to convince people to support great ideas

Ok. Vagina. There, I’ve said it. It made me feel awkward, but it needed to be said to outline an example of one doctor’s attempt to convince surgeons to change their behaviour. A few years ago, I worked with Dr Marcus Carey, a Melbourne-based uro-gynaecologist to help him ‘sell’ his great ideas. He had developed a groundbreaking medical procedure More…

Steve Waugh’s Top 5 Leadership Messages

** This article was recently published on Business Insider. Great leaders, like legendary cricket captain Steve Waugh, are associated with great leadership messages. This is no coincidence. Vivid messages help position people as great leaders. Gandhi, Nelson Mandela, Steve Jobs, Anita Roddick, Richard Branson, Bill Clinton, Janine Allis and Howard Schultz are some great examples of this. More…

Gandhi’s Top 5 Leadership Messages

Great leaders, like Gandhi, are associated with great leadership messages. This is no coincidence. Vivid messages help position people as great leaders. Richard Branson, Bill Clinton, Nelson Mandela, Steve Jobs, Anita Roddick, Steve Waugh, Janine Allis and Howard Schultz are examples of this. This article focuses on Mohandas Gandhi who changed the world with his More…

Ashton Kutcher speech uses Steve Jobs’ Structure

I love writing about Steve Jobs and his incredible communication skills. And this Ashton Kutcher speech let’s me do it again. For example, How Steve Jobs’ messaging changed the world, Steve Jobs top 5 leadership messages and particularly the speech outline of his famous Stanford graduation speech. Jobs’ ability to leverage message and structure helped Apple More…

Anita Roddick’s Top 5 Leadership Messages

Great leaders like founder of The Body Shop Anita Roddick are associated with great leadership messages. This is no coincidence! Vivid messages help position people as great leaders. Gandhi, Nelson Mandela, Steve Jobs, Steve Waugh, Bill Clinton, Richard Branson and Janine Allis are examples of this. The story of The Body Shop is fascinating. Anita More…

Bill Clinton’s Top 5 Leadership Messages

Great leaders, like Bill Clinton, are associated with memorable leadership messages. This is no coincidence! Vivid messages help position people as great leaders. Gandhi, Nelson Mandela, Steve Jobs, Anita Roddick, Steve Waugh, Richard Branson and Janine Allis are examples of this. This article focuses on Bill Clinton and his leadership messages. Bill Clinton has decent More…

Steve Jobs’ Top 5 Leadership Messages

Great leaders, like Steve Jobs, are associated with memorable leadership messages. This is no coincidence! Vivid messages help position people as great leaders. Gandhi, Nelson Mandela, Anita Roddick, Steve Waugh, Richard Branson, Bill Clinton and Janine Allis are some good examples of this. This article focuses on Steve Jobs and his leadership messages. Steve Jobs was the CEO and Founder of More…

How Steve Jobs’ messaging changed the world

Messaging was Steve Jobs’ secret weapon in helping Apple products change the world. There is no doubt he transformed the world of music, computers and animation. In fact, he motivated people to work for him with the promise that they could actually change the world. But what is not recognised is how influential his unique approach to More…

Book titles with a vivid message. Top 50 examples 1-10

A vivid message opens a window in the mind for more information. Great book titles capture interest in just a few words and draw you in to open the book and read more.   Find a vivid title for your communication project The title for your speech or presentation – or the tagline for your brand More…

How to make a ‘save’. Update on Michael Bay meltdown

Wow. I’ve had a lot of questions on Michael Bay’s public speaking meltdown at CES and the article I wrote about it. It’s painful to watch because many of us have either had public-speaking-anxiety-driven experience – or worried about one. So I thought we’d focus on how to make a ‘Save’ when there is a More…