Ashton Kutcher speech uses Steve Jobs’ Structure

I love writing about Steve Jobs and his incredible communication skills. And this Ashton Kutcher speech let’s me do it again. For example, How Steve Jobs’ messaging changed the world, Steve Jobs top 5 leadership messages and particularly the speech outline of his famous Stanford graduation speech. Jobs’ ability to leverage message and structure helped Apple More…

Anita Roddick’s Top 5 Leadership Messages

Great leaders like founder of The Body Shop Anita Roddick are associated with great leadership messages. This is no coincidence! Vivid messages help position people as great leaders. Gandhi, Nelson Mandela, Steve Jobs, Steve Waugh, Bill Clinton, Richard Branson and Janine Allis are examples of this. The story of The Body Shop is fascinating. Anita More…

Bill Clinton’s Top 5 Leadership Messages

Great leaders, like Bill Clinton, are associated with memorable leadership messages. This is no coincidence! Vivid messages help position people as great leaders. Gandhi, Nelson Mandela, Steve Jobs, Anita Roddick, Steve Waugh, Richard Branson and Janine Allis are examples of this. This article focuses on Bill Clinton and his leadership messages. Bill Clinton has decent More…

Steve Jobs’ Top 5 Leadership Messages

Great leaders, like Steve Jobs, are associated with memorable leadership messages. This is no coincidence! Vivid messages help position people as great leaders. Gandhi, Nelson Mandela, Anita Roddick, Steve Waugh, Richard Branson, Bill Clinton and Janine Allis are some good examples of this. This article focuses on Steve Jobs and his leadership messages. Steve Jobs was the CEO and Founder of More…

How Steve Jobs’ messaging changed the world

Messaging was Steve Jobs’ secret weapon in helping Apple products change the world. There is no doubt he transformed the world of music, computers and animation. In fact, he motivated people to work for him with the promise that they could actually change the world. But what is not recognised is how influential his unique approach to More…

Book titles with a vivid message. Top 50 examples 1-10

A vivid message opens a window in the mind for more information. Great book titles capture interest in just a few words and draw you in to open the book and read more.   Find a vivid title for your communication project The title for your speech or presentation – or the tagline for your brand More…

Create a Persuasive Message in 2 steps

We all need to be persuasive. We need a vivid message to convey the true value of our idea or it will be lost to the world. I coached a scientist who’s pitch for funding wasn’t getting anywhere. His newly developed technology was groundbreaking. He was a likeable and energetic presenter, but explained his technology More…

David Morrison Speech Transcript: The standard you walk past is the standard you accept.

Here is the transcript of the David Morrison Speech – the highlight is his message: “The standard you walk past is the standard you accept”. This leadership speech is delivered by Chief of the Army, Lieutenant-General David Morrison. In the midst of a “Jedi Council” sex scandal, this was posted as a 3 minute video regarding unacceptable behaviour. [For the More…

The ‘Hot Tub Ski Lodge’ marketing message

One of the most enjoyable marketing messages I’ve worked on focused on a huge, old wooden hot tub, high on the snow covered mountains of Falls Creek. I love to ski. And there’s nothing more enjoyable than soothing aching muscles in a hot tub at the end of the day. Particularly if it’s outside where More…

Team building and team motivation with vivid messages

Team building can be achieved by developing focused, inspirational messages. It’s amazing how much impact these words can have on team motivation. I’ve written before about the importance of strong leadership messages when speaking a in corporate or presentation environment, and great leaders know that effective team building happens when your team is driven by a More…