A few years ago, a Systems Engineer at USC Berkeley wanted to understand how we could put a man on the moon, yet couldn’t do things that seemed straightforward – like designing buildings that functioned properly, agreeing on where to build freeways, etc. He identified that some problems were wicked, while other problems were tame. This concept…
Last week my wife attended a party hosted by Richard Branson. He is a genius at getting the media to come to him so he can deliver messages about his business. In this case, the party was to launch new flights between Australia and South Africa. And Sir Richard doesn’t disappoint the media. By…
As promised at the end of my last post, ‘Steve Jobs– structure helps engage’, here are the reasons I think Steve Jobs missed his message with the launch of the iPad… The iPad launch on January 27 2010 was not greeted with the positive reviews that Steve Jobs might have come to expect from major…