Vivid Media Training ensures you make the most of media situations – from media releases to interviews (over the phone, face-to-face or in a studio).
For an increasing number of executives in Australia, a conversation with the media is an important avenue for communication. This is great news, because media exposure attracts more credibility than paid advertising.
Be prepared to respond effectively when in front of a journalist, microphone or TV camera and get the right message across.
Vivid Media Training, based in Melbourne, gives you practical ways to prepare for an interview, making the experience a positive one, rather than a painful exercise. People often complain, “I was taken out of context” or “I was misquoted.” This results in wasted opportunities – or worse.
Media Training in 3 formats:
- Custom Media Coaching
- Full-Day Media Training Course
- Half-Day Media Training Seminar
- Get the right media message across
- Maximise a product launch
- Leverage a newspaper/radio/TV interview
- Learn how the media can work for you. Attract publicity
- Rehearse prior to an interview
- Save valuable time in preparing for crisis communication
- Learn how to say more with fewer words so they are actually published
- Take advantage of an issue currently in the media
- Learn how to respond to the interview request
- Be prepared to respond when in front of a journalist, microphone or TV camera.
- Get the right message across.
- Learn how to say more with fewer words.
New to facing camera’s or dealing with journalists questions? Vivid provide some of the best Media training in Australia; helping you prepare for an interview, navigate the tricks and traps and maintain control. We show you how to feel confident and clear by building on your natural style.
Those with media experience may wish to be grilled by a seasoned journalist to test and refine a message of practice navigating difficult situations.
Media Training – Key Principles
A conversation with the media is an important avenue for communication that attracts more credibility than paid advertising.
Maintain control during an interview
Key media skills include the ability to prepare for an interview, navigate the “tricks and traps” of the media, and maintain control during the conversation. Learn the easy way to control nerves and think clearly throughout the interview.
Get the right media message across
Being able to respond effectively when you are in front of a journalist, or a radio microphone or a TV camera, and get the right message across, helps you create and leverage media opportunities.
Be grilled by a journalist
Those with media skills experience may wish to be grilled by a seasoned journalist to test and refine a message or practice navigating difficult situations.
Master the studio environment
Get comfortable with microphones, lights, cameras and the unique elements of a studio so you have the confidence and credibility needed to leverage a radio or television interview.
Handle difficult questions
You should never be surprised by a question – learn how to prepare well, and manage questions effortlessly.
Connect with the interviewer
The ability to connect with the interviewer creates a positive impression with the audience and improves message retention.
Professional television camera crews ‘shoot’ the practice interviews, allowing truly objective feedback.
- Find out how a studio environment works and what is expected of you.
- Take advantage of camera angles and learn the best way to position your body.
- Learn auto-cue reading techniques.
- Practice ad-libbing and answering questions.
- Review your video-taped interviews to assess impact and overall message transfer.
The newspaper journalist typically has more time than other journalists and may ask dozens of questions; so learn how to:
- Clarify your key messages in a few words.
- Ensure you message is in every answer you deliver.
- Answer questions freely and comfortably.
- Add ‘life’ and animation to your language with catchy quotes.
- Learn the value of the pre-amble chat with the journalist.
- And remember, there is no such thing as ‘off the record’.
Radio is immediate. A breaking story can be on the air in a minute and your message can be heard more than once across the day. The radio reporter has very little time. Interviews can be very short on music radio and a little longer on talk radio.
- A quick method to prepare your thoughts.
- How to deliver a clear, tight sound bite.
- How to prepare for a live interview in as little as 10 minutes.
- The detrimental impact of jargon.
- What questions to ask the interviewer.
- How to deal with the pressures of live radio
Kim Sporton has an extensive background in broadcast media that included hosting television shows, many years on Sportsworld and as news reporter on Channels 7 and 9 in Melbourne. Kim has trained executives at all levels (Shell, Mercer, Nestle, Pitcher Partners, CSL and many others) and although Kim can ‘grill’ you as a journalist, her style has been described as helpful and down to earth.
Cam Barber is CEO Vivid Learning Pty Ltd. Formerly a radio executive, Cam has a business background and has coached thousands of executives (across many industries inc. Financial, Advertising, Manufacturing, Govt., Technology, Utilities, Entertainment, Retail, Franchising and others). He is exceptional at helping you refine and deliver a compelling message.