A facilitator to help clarify a vivid message
We help you define the right message for the right audience. In this information-overload age, your message strategy is crucial if you want results when:
- Launching new initiatives
- Getting project approval
- ‘Branding’ your department
- Securing funding
- Attracting partners
- Pitching for new business
- Presenting to the board
- Implementing culture change projects
- Speaking at shareholder meetings or industry forums
- Getting people to take ACTION or support any NEW IDEA.
There may only be one chance to get your idea across effectively. Business communication needs to cut through the clutter and deliver a message that will be remembered – and easily transferred.
Case Studies:
The Walt Disney Company (Launching new corporate structure).
“Thanks Cam for your help with this! Your advice was really welcomed and it is great to have input from someone who is a bit removed from the politics!”
CSIRO (Raising the profile of a division to secure funding).
“Very valuable. The process forced a different way of thinking about our messages – it helped to break up an existing tendency towards ‘group think’ about our messages”.
“The session gave us a concrete outcome: We were able to cut through to the essence of sometimes woolly and unclear propositions”.
“We received rapid and frank (some might say brutal) feedback about our propositions from an independent audience who was unfamiliar with what we were trying to ‘sell.”
“It was great to do a reality check on our messages with a live audience.”
“Learned to structure precise and coincise messages to customers.”
Get the team to AGREE on the message
- How do YOU describe what your team/department/division does?
- Does the rest of the team describe it in the same words?
- Will this description get you the support you need to succeed?
A message strategy and a common communication language help improve productivity and increase the credibility of both individuals and a department. And your messages provide clear direction for brochures, websites and other documents, saving time and reducing confusion.
Great things happen when business communication is clear and memorable; decisions are made, obstacles are cast aside and business is secured.
What does a Message Clarification session look like?
All consulting projects are unique. Before making a recommendation we take a focused look at your business communication challenges and opportunities and talk with you to develop the most appropriate project parameters.
However, a typical example is a half -day session with the relevant team.
A session format example:
- Define the core audience.
- Brainstorm: Listen to all versions of the ‘message’.
- Narrow discussion and become practical. Isolate key messages. Prioritise options.
- Discuss communication options to get the message out.
- Capture next steps in writing.
Business communication needs a marketing message
For all important business communication, whether a client presentation or a leadership vision, your message strategy is crucial. Your presentations are like mini brand messaging.
Consultant Facilitator: Cam Barber.
A good facilitator will direct a group’s attention so that problems are uncovered, addressed and resolved.
Cam has facilitated sessions like this for 10 years for clients including:
- Telstra
- CSIRO
- Foster’s Brewing
- Hawthorn Football Club
- Boost Juice
- Mercer
- Mayne (Faulding)
- Austrade
- Nestle
- Tennis Australia
