Speech outline example: Steve Jobs Stanford address

How does Steve Jobs plan a speech? The structure of Steve Jobs speeches varied depending on his goals for the communication event. But he always had 2 things; a clear take-home message and an engaging structure. For example, this speech tells an amazing story and shares unique life lessons, but it’s also a wonderful example of More…

4 ways to start a speech strongly

The most important thing to start a speech or presentation is to make it clear to the audience where you are taking them. Think about a typical person in your audience. Their mind is full of to-do lists and daydreams; and you walk on stage. They’ve sat through boring presentations in the past and wonder More…

Communication Coaching: Using standup comedy for book publicity

Amy Doering is releasing a book and wanted book publicity and media promotion. We decided on a unique approach; we would create a 5 minute standup comedy routine using the stories in the book. Here’s Amy talking about the Coaching Project; how she was able to control nerves by refining the material and using a More…

The Daily Show: The power of Chunking

The July 28 episode of the Daily Show with Jon Stewart had author Peter Tomsen talking about his 900 page(!) book “The Wars of Afghanistan”. Throughout, he summarized his key points using elements of Chunk Theory – for example, the numbering of points before explaining them. In response to one question, he said “there are two More…

Focus on the gaps, not just your words

I recently attended a conference where two of the speakers raced through their talk without pausing. It was so exhausting. And their ideas seemed less important with the speaker racing through them. We all crave a START and/or an END: The human mind responds instinctively to the start or the end of anything so when More…

The lost art of the Speech Outline

When preparing for important communication, most people miss the crucial step – the speech outline. They start thinking about what their speech, document or PowerPoint slides should look like and try to sort their thoughts from there. But the most valuable thing you can do to prepare is create an outline. A speech outline… A More…

Steve Jobs: Chunk Structure helps engage Stanford audience

What is the value of speech structure? On June 12, 2005, Steve Jobs spoke to 23,000 people at the Stanford University stadium. He received a standing ovation, but what made this event famous is that millions of people watched the speech on YouTube. The speech was later published in full in Fortune magazine. You can More…

Conversational clarity: a flexible way of selling

One-way sales methods don’t work well. Gone are the days when a salesperson would force the prospect down a rigid, one-way path. People want to make the buying decision in their own way – and we all have different buying patterns. There is no one way! Today, a salesperson needs to be flexible because the More…