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What's Your Message?

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A wicked message: how to make sure your message gets results (part 2)

In the last post, we defined the difference between a wicked message (which requires more mental effort on the part of the listener) and a tame message (which is clear and easy to follow). To get a response, you need a tame message. So here’s how to do it   How do you make your…

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Don’t try too hard. Less effort, better speaking results

Over-efforting is an interesting principle. Many of us have been taught the ‘no pain, no gain’ philosophy but, in many situations, the more pressure we apply, the more resistance we experience. When sportspeople are tense, they wear their bodies out faster. Tennis champ Roger Federer is an example of using a minimum amount of effort…

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  • Training
  • Read the book: What’s Your Message?
  • Resources
    • Speech Outline Examples
    • Blog posts
    • Message Strategy sessions
    • Cam Barber bio
    • Vivid Kit
    • Vivid Outline workbook
  • Contact