PowerPoint blows up Space Shuttle

Space Shuttle Atlantis lifted off July 8 on the final flight of the shuttle program. A video of the launch here. Seeing a Space Shuttle in the news reminds me of the TWO Space Shuttle explosions (Challenger and Columbia) and the conclusion that poor communication via PowerPoint contributed to both disasters. Some of the blame for the Columbia disaster More…

Can you translate information to a vivid message? (if not, the sharks will die)

Great communicators can translate information into vivid messages. They have the skills to assess a situation and translate the information in ways that a particular audience can relate to.   Technical presentation example While on holidays a few years ago I met a man who made his fortune with a company that builds aquariums. $20 More…

Steve Jobs’ iPad: not such a vivid message

As promised at the end of my last post, ‘Steve Jobs– structure helps engage’, here are the reasons I think Steve Jobs missed his message with the launch of the iPad… The iPad launch on January 27 2010 was not greeted with the positive reviews that Steve Jobs might have come to expect from major More…