Create a Persuasive Message in 2 steps

We all need to be persuasive. We need a vivid message to convey the true value of our idea or it will be lost to the world. I coached a scientist who’s pitch for funding wasn’t getting anywhere. His newly developed technology was groundbreaking. He was a likeable and energetic presenter, but explained his technology More…

Russell Brand’s message embedded in vivid STORY

The message in his story is expertly placed. When you read the article “Russell Brand: my life without drugs” in the Guardian you’ll notice 2 things: It’s a fast-paced read by a good writer (Brand) with a compelling story to tell. He uses STORY to achieve his real goal of embedding a vivid message in the reader’s More…