#3 Steve Jobs’ Stanford Speech uses a chunk structure




The world’s most watched speech is Steve Jobs’ Stanford speech.

His message: “Stay hungry. Stay Foolish.”

In 2005 Steve Jobs made a low-key speech at Stanford University that was one of the first examples of going ‘Viral’. Over 100 million people have watched it.

In this episode of the What’s Your Message? podcast, we examine why it’s so compelling, with a focus on the structure of ideas:

  1. How structure helps bring ideas to life.
  2. The power of the ‘start’ and the ‘end’.
  3. How messages help you sort your ideas when planning a speech or presentation.


Show Notes:

00:31 Intro

02:11 Using imaginary location for the Podcast and how Jerry Seinfeld uses it.

06:02 What is the Chunk Theory? and why do you need the chunk structure when your presenting?

10:41 How the chunk structure makes it easier to prepare.

11:08 Does the structure change for how long the presentation is?

15:36 How do you turn chunks into a natural conversation?

16:26 Breaking down Steve Jobs speech, first chunk is Connecting the Dots.

18:05 Steve Jobs second chunk is about Love and Loss.

21:19 Using messages and understanding your audience.

23:01 Do we always need to have a story in between the chunks? and why detail is important?

25:04 Why it’s important to test aloud and hear how the words come together?

28:43 Using the one-minute rehearsal for incredible value.

31:03 How the Chunk Theory can also work for a day-to-day meeting perspective.

32:39 So how do you start a presentation? What comes first?

34:53 Craig asks Cam if he think Steve Jobs started with the central idea of staying hungry stay stay foolish?

40:47 The third chapter in the Stanford story was about Death.

42:38 Fourth chunk which I’m calling a Wrap Up.

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