#8 Is Trump a messaging genius?

      Cam claims that Donald Trump is a messaging genius, while radio legend Viking Jeff wonders whether he’s just a dangerous clown. Cam makes no judgement as to whether Trump is a force for good or bad, he provides an objective analysis of the communication tools Trump uses. This episode deconstructs the messaging More…

#7 Sam Cavanagh “Fans not listeners”

      Sam Cavanagh is a thought leader and Executive Producer of the Hamish and Andy radio show. His message of “Fans not listeners” helped the radio industry transition to the era of social media and web content. Sam gives behind-the-scenes insight on how the biggest radio show in Australia came up with their More…

#6 Amanda Lee – “Is everything in your team aligned?”

      Cam interviews Amanda Lee who is the Content Director at Perth radio station 92.9FM. Amanda talks about: Her leadership Message to her managers, “Is everything in your team aligned to create great content?” Her realisation that, even thought she wasn’t nervous as a speaker, she knew she wasn’t clear enough. And her More…

#5 Paul Hogan-Australia owes you $5 billion

      In 1984 Paul Hogan used his messaging skills to convince 300 million Americans to love Australia. His tourism campaign was such a success it underpinned Australia’s economic success for two decades. Unfortunately, that great messaging has been displaced over the last few years with two things: The disastrous ‘Where the Bloody Hell are More…

#4 Annie Stanton- Competing for attention with Hollywood legends

    Cam speaks to Annie Stanton, Executive Director at the Tisch School of the Arts, New York University. While sitting in Madison Square park in New York City, Annie talks about her traumatic first experience in public speaking – and how she now measures up to hollywood actors and directors on stage. A refreshing More…

#3 Steve Jobs’ Stanford Speech uses a chunk structure

        The world’s most watched speech is Steve Jobs’ Stanford speech. His message: “Stay hungry. Stay Foolish.” In 2005 Steve Jobs made a low-key speech at Stanford University that was one of the first examples of going ‘Viral’. Over 100 million people have watched it. In this episode of the What’s Your Message? More…

#2 Craig Bruce – Communicating to people vs a studio microphone

        Personal Profile: Cam Barber interviews Craig Bruce who started as a radio DJ, and ultimately became Head of Content at SCA, overseeing 78 radio shows including Hamish and Andy and The Kyle and Jackie-O show. Craig speaks honestly and openly about his nervousness around public speaking and shares his challenges and More…

#1 Why messaging is important – with Craig Bruce

      Cam Barber talks with Craig Bruce about persuasion – and how to get better at messaging. Areas covered include: – Messaging is so pervasive it’s like oxygen. – We make decisions on messaging, NOT facts! – The vacuum that occurs when you don’t have a message hierarchy. – How a clear message can eliminate More…