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What's Your Message?
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What's Your Message?

media messages

Blog

How much to tell the media? (AFL football example)

There was an interesting comparison of media management at the recent Hawks v Western Bulldogs match at the MCG. The Bulldogs President (Smorgan) and the Hawks President (Kennett) were sitting opposite each other on the head table at the President’s lunch.     When I started consulting for the Hawks as their Communication Advisor in…

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Blog

Give the media a good ‘story’ – they’ll promote it for you!

Media training should start with an understanding of what every journalist wants: a good story. Let’s take a look at an example from Apple – who are masters at providing a catchy ‘story’ and having the media promote it exactly as Apple intended. It’s about the new MacBook Laptop released last October. The basic story…

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  • Training
  • Read the book: What’s Your Message?
  • Resources
    • Speech Outline Examples
    • Blog posts
    • Message Strategy sessions
    • Cam Barber bio
    • Vivid Kit
    • Vivid Outline workbook
  • Contact