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How much to tell the media? (AFL football example)

There was an interesting comparison of media management at the recent Hawks v Western Bulldogs match at the MCG. The Bulldogs President (Smorgan) and the Hawks President (Kennett) were sitting opposite each other on the head table at the President’s lunch.     When I started consulting for the Hawks as their Communication Advisor in More…

Give the media a good ‘story’ – they’ll promote it for you!

Media training should start with an understanding of what every journalist wants: a good story. Let’s take a look at an example from Apple – who are masters at providing a catchy ‘story’ and having the media promote it exactly as Apple intended. It’s about the new MacBook Laptop released last October. The basic story More…

Richard Branson: Master of the Vivid Message

  Last week my wife attended a party hosted by Richard Branson. He is a genius at getting the media to come to him so he can deliver messages about his business. In this case, the party was to launch new flights between Australia and South Africa. And Sir Richard doesn’t disappoint the media. By More…