CEO Magazine interviews Cam Barber on Messaging and Public Speaking

“The Power of Messaging” Communicate your business message in the most memorable way by learning the tools of effective public speaking. By Skye Hoklas, CEO Magazine, September 2015. Public speaking is the process or act of performing a presentation or speech to a live audience in order to inform, influence, or entertain. For some, it More…

Message Doctor: How to convince people to support great ideas

Ok. Vagina. There, I’ve said it. It made me feel awkward, but it needed to be said to outline an example of one doctor’s attempt to convince surgeons to change their behaviour. A few years ago, I worked with Dr. Marcus Carey, a Melbourne-based uro-gynaecologist to help him ‘sell’ his great ideas. He had developed a groundbreaking medical procedure More…

Create a Persuasive Message in 2 steps

We all need to be persuasive. We need a vivid message to convey the true value of our idea or it will be lost to the world. I coached a scientist who’s pitch for funding wasn’t getting anywhere. His newly developed technology was groundbreaking. He was a likeable and energetic presenter, but explained his technology More…

Quick tip: Use memory hooks

Think of the listener’s mind as a smooth marble ball. When you speak, most ideas slide off. Your audience may be ‘aware’ of what you are saying, but the information is not sticking. Solution: personalise your examples by connecting with something already in the mind. This will act like a hook for your ideas. Memory hooks More…

Jeff Kennett final speech as Hawks President

I was lucky enough to be invited to the President’s Lunch for the Hawks game against the Western Bulldogs last week. Jeff Kennett spoke for the last time at this event as Hawks President. His stint ends at the club’s AGM on December 14, when Andrew Newbold takes over. The room was full with 600 More…

The Daily Show: The power of Chunking

The July 28 episode of the Daily Show with Jon Stewart had author Peter Tomsen talking about his 900 page(!) book “The Wars of Afghanistan”. Throughout, he summarized his key points using elements of Chunk Theory – for example, the numbering of points before explaining them. In response to one question, he said “there are two More…

Distorted message: “It’s not about winning”

There is a big difference between a distorted message and true message. I recently went to a school sports day for 6 to 10 year olds. The teacher introducing the event made a short speech and finished with the message ‘It’s not about winning, it’s about having fun’. Unfortunately it’s a lie. It’s just not accurate. Every kid More…

Can you translate information to a vivid message? (if not, the sharks will die)

Great communicators can translate information into vivid messages. They have the skills to assess a situation and translate the information in ways that a particular audience can relate to.   Technical presentation example While on holidays a few years ago I met a man who made his fortune with a company that builds aquariums. $20 More…

Give the media a good ‘story’ – they’ll promote it for you!

Media training should start with an understanding of what every journalist wants: a good story. Let’s take a look at an example from Apple – who are masters at providing a catchy ‘story’ and having the media promote it exactly as Apple intended. It’s about the new MacBook Laptop released last October. The basic story More…

Two examples of great messages

Example 1: Albert Einstein Albert Einstein worked with three different collaborators to be able to describe his theories in clear terms with everyday examples. He understood that a theory only five geniuses could understand is far less valuable than one that can be understood by millions. For example: Reality is merely an illusion, albeit a More…