What is the value of speech structure? On June 12, 2005, Steve Jobs spoke to 23,000 people at the Stanford University stadium. He received a standing ovation, but what made this event famous is that millions of people watched the speech on YouTube. The speech was later published in full in Fortune magazine. You can…
When preparing for important communication, most people miss the crucial step – the speech outline. They start thinking about what their speech, document or PowerPoint slides should look like and try to sort their thoughts from there. But the most valuable thing you can do to prepare is create an outline. A speech outline… A…
As promised at the end of my last post, ‘Steve Jobs– structure helps engage’, here are the reasons I think Steve Jobs missed his message with the launch of the iPad… The iPad launch on January 27 2010 was not greeted with the positive reviews that Steve Jobs might have come to expect from major…