“The Power of Messaging” Communicate your business message in the most memorable way by learning the tools of effective public speaking.By Skye Hoklas, CEO Magazine, September 2015. Public speaking is the process or act of performing a presentation or speech to a live audience in order to inform, influence, or entertain. For some, it strikes…
Amy Doering is releasing a book and wanted book publicity and media promotion. We decided on a unique approach; we would create a 5 minute standup comedy routine using the stories in the book. Here’s Amy talking about the Coaching Project; how she was able to control nerves by refining the material and using a…
There was an interesting comparison of media management at the recent Hawks v Western Bulldogs match at the MCG. The Bulldogs President (Smorgan) and the Hawks President (Kennett) were sitting opposite each other on the head table at the President’s lunch. When I started consulting for the Hawks as their Communication Advisor in…
In the story ‘Goldilocks and the Three Bears’, Goldilocks made sure everything was juuust right – what she ate (not too hot or too cold), the chairs she sat on and the bed she slept in (not too hard or too soft). So Goldilocks communication is where you provide just the right amount of information…
Media training should start with an understanding of what every journalist wants: a good story. Let’s take a look at an example from Apple – who are masters at providing a catchy ‘story’ and having the media promote it exactly as Apple intended. It’s about the new MacBook Laptop released last October. The basic story…