“The Power of Messaging” Communicate your business message in the most memorable way by learning the tools of effective public speaking.By Skye Hoklas, CEO Magazine, September 2015. Public speaking is the process or act of performing a presentation or speech to a live audience in order to inform, influence, or entertain. For some, it strikes…
Amy Doering is releasing a book and wanted book publicity and media promotion. We decided on a unique approach; we would create a 5 minute standup comedy routine using the stories in the book. Here’s Amy talking about the Coaching Project; how she was able to control nerves by refining the material and using a…
There was an interesting comparison of media management at the recent Hawks v Western Bulldogs match at the MCG. The Bulldogs President (Smorgan) and the Hawks President (Kennett) were sitting opposite each other on the head table at the President’s lunch. When I started consulting for the Hawks as their Communication Advisor in…
I was lucky enough to be invited to the President’s Lunch for the Hawks game against the Western Bulldogs last week. Jeff Kennett spoke for the last time at this event as Hawks President. His stint ends at the club’s AGM on December 14, when Andrew Newbold takes over. The room was full with 600…
Slips of the tongue happen all the time. They’re not a problem. What matters is how we handle them. When speaking in public (or televised from Parliament), the best way to handle them is to pause, smile, and correct yourself. A minor blip. The worst way to handle them is to ‘power on’ and pretend it…
In the story ‘Goldilocks and the Three Bears’, Goldilocks made sure everything was juuust right – what she ate (not too hot or too cold), the chairs she sat on and the bed she slept in (not too hard or too soft). So Goldilocks communication is where you provide just the right amount of information…
Media training should start with an understanding of what every journalist wants: a good story. Let’s take a look at an example from Apple – who are masters at providing a catchy ‘story’ and having the media promote it exactly as Apple intended. It’s about the new MacBook Laptop released last October. The basic story…
An interesting article in The Age newspaper about Prime Minister Julia Gillard’s speeches and public speaking which echos what I’ve been saying for some time. While message management and media management are important skills for those in the public eye, you need to throw us some scraps of authentic and natural. The key skill is…
Last week my wife attended a party hosted by Richard Branson. He is a genius at getting the media to come to him so he can deliver messages about his business. In this case, the party was to launch new flights between Australia and South Africa. And Sir Richard doesn’t disappoint the media. By…