What is the value of speech structure? On June 12, 2005, Steve Jobs spoke to 23,000 people at the Stanford University stadium. He received a standing ovation, but what made this event famous is that millions of people watched the speech on YouTube. The speech was later published in full in Fortune magazine. You can…
One of the most enjoyable marketing messages I’ve worked on focused on a huge, old wooden hot tub, high on the snow covered mountains of Falls Creek.I love to ski. And there’s nothing more enjoyable than soothing aching muscles in a hot tub at the end of the day. Particularly if it’s outside where you…
When preparing for important communication, most people miss the crucial step – the speech outline. They start thinking about what their speech, document or PowerPoint slides should look like and try to sort their thoughts from there. But the most valuable thing you can do to prepare is create an outline. A speech outline… A…
Q: “How can I answer questions more briefly at the end of my presentation? During the Q & A session of a major presentation I answered questions to death!” A: Sacrifice… …It’s human nature to try to demonstrate how much we know about a subject – to show we have a right to speak about…
As promised at the end of my last post, ‘Steve Jobs– structure helps engage’, here are the reasons I think Steve Jobs missed his message with the launch of the iPad… The iPad launch on January 27 2010 was not greeted with the positive reviews that Steve Jobs might have come to expect from major…